The Commonwealth Blog

Wednesday, April 3, 2019

How to Create an Effective Real Estate Listing

Advertising your home, either online or on flyers distributed throughout the neighborhood, determines how quickly it will sell. To ensure you receive a handful of competitive offers quickly, put some thought and effort into designing an attractive listing that accounts for the needs of buyers in your area. 

It’s All in the Details

A listing comprises descriptive information and pictures of your home's interior and exterior. The attention and personality you put into each of these elements could determine your listing’s success. When in doubt, follow these guidelines to sell your home quickly and for a great price.

Property Description

Creating an inviting and authentic description of your home’s best features and unique attributes is important. Determine what buyers are looking for in your neighborhood and communicate how your home meets or exceeds their expectations. For example, if your home is in a family neighborhood with a stellar backyard, tell buyers this is the home for summer playdates and cul-de-sac barbecues (alongside the more traditional list of renovations and calculated square footage). You don’t want to overwhelm potential buyers with too much text, but it’s worth adding a few catchy sentences that convey your home’s real essence.

Photography

The need to include professional photos of your home can’t be stressed enough! Just because you have easy access to a cell phone camera doesn’t mean smartphone pictures are appropriate for a listing. Instead, invest in professional listing photos taken by photographers with specialized knowledge of lenses, lighting, and angles. They’ll be able to capture entire rooms and other features of your home in the most appealing way possible.

Home Staging

Staging lets buyers more easily see the potential your home has to offer. Thoughtfully positioning furniture in a way that’s both functional and aesthetically pleasing will help buyers understand how a room works—and if it will work for them. Failing to decorate open floor plans can dampen a buyer’s enthusiasm if they get lost trying to understand the purpose of the space. Help them (and yourself) out by hiring a professional stager or doing a bit of the work yourself.

Go Forth, Listing Pro

You’ve written a fantastic description, taken great photos, and even staged the place. Now, you’re ready to publish your listing! With these strategies under your belt, you’ll experience more success than if you blindly put something together. Your thoughtful listing will get you far. We’re happy to have helped. 


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