The Commonwealth Blog

Friday, July 25, 2014

Agent Primers

Agent Primer: Google Glass for Realtors

Google Glass is the search and Internet giant’s self-described “smart glasses.” The best way to describe the device is as a smart phone worn on your face. Many experts believe Google Glass will revolutionize the real estate market, both for buyers and sellers.

The $1500 glasses became available to the public in May 2014. Smart Glasses applications enable realtors, while wearing the device, to live stream a tour of any property from a first-person perspective. The viewer on the other end sees what the seller sees as they move around the house. The buyer experiences a personal, one-on-one tour of the property—even if they are halfway across the world.

Google Glass

This innovation is game-changing for realtors showing to clients who wish to pre-screen a property in a high level of detail or who are unable to travel to see every home. Generic photos and video home tours cannot capture the property as meticulously as Google Glass.

The tours are shot hands-free, allowing the realtor to open closets and refrigerators or turn on taps, effectively displaying every amenity in the home. Realtors can also wear the glasses as they drive, educating prospective buyers about the property’s neighborhood while navigating through it.

For more information and tips, see National Mortgage Professional’s article “Five Ways Google Glass Will Change Real Estate.”

Agent Primer: Virtual Staging 101

Every realtor knows that the cost of staging a home can be as much as $2500, but is well worth the effort. Rooms just look better when decorated tastefully, and empty homes spend upwards of 70% more time sitting on the market, according to the Real Estate Staging Association. Fortunately, new virtual staging services make sophisticated staging accessible. These services, offered online by hundreds of companies, fill rooms with lifelike digital furniture and accessories at the touch of a button.

Companies like Virtual Staging Solutions and Obeo Virtual Staging charge approximately $80 dollars to stage a room, and as little as $325 for a group of five. The service is easy to use, requiring only three simple steps. A) Select your photo package. B) Submit and describe the photos. C) Choose from the site’s furniture options, or allow them to choose for you. In no more than four business days, your photos are returned full of furniture, fixtures, and art.

In an age where the Internet is the primary search tool for prospective buyers, superior property photos make an impact. Use virtual staging technology to grab prospective buyers’ attention and show them the full potential of a space—without breaking the bank.

For more details, see The Boston Globe’s recent article on the virtual staging phenomenon.

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